Swinburne University – Adobe

About Swinburne

Swinburne University Marketing had purchased the Adobe stack of products for implementation and now had a need to implement all products, integrate them to each other and into the wider Swinburne Ecosystem, and to roll them out for use within Swinburne Marketing, and also the wider University.

This would put the management and use of the Content Management System and the integrated Adobe products into the hands of the business for operation and enable them to respond in real time as they ran marketing campaigns, targeted prospective students, and made it easier to share information with current students and university staff via the website.

The Program was a planned three year program of work called the Digital Experience Program (DXP).

Accuteque were engaged as the Program kicked off to provide a Digital Program Test Manager and a Digital Test Analyst to assist with the Program.

At the time of engagement, Swinburne had no in-house testing capability and practices and therefore, the Program would need to draft an initial Test Framework, for the various workstreams to operate within to assure quality across the Program.

What was required

The Program

Swinburne were undertaking a Program of work for an implementation and integration of the following Adobe products:

• Adobe Experience Manager 6.4
• Adobe Analytics
• Adobe Target
• Adobe Audience Manager
• Adobe Campaign Standard

With integration into the existing Swinburne Ecosystem.

The main aim of the project was to enable Swinburne to rebrand on AEM 6.4 and commence rolling out content on this platform, replacing the existing T4 Content Management System.  Both content management systems were planned to co-exist for the duration of the Program.

To undertake this Program, three streams of delivery work were planned and undertaken:

• Stream 1 – Adobe Campaign Standard implementation and enablement of marketing for campaigns
• Stream 2 – Adobe Analytics Optimisation and Personalisation which implemented and Adobe Analytics Adobe Target and Adobe Audience Manager, with integration to all other implemented Adobe products, and enable personalised and targeted experiences for prospective students
• Stream 3 – Adobe Experience Manager 6.4 implementation, creation of new content and changes to the existing information architecture

Purpose/Probelm Statement

Swinburne required resources to come in and hit the ground running with the Program, and engaged Accuteque to fill these initial Quality roles, due to their history of completing similar work at other organisations (refer Cbus).

With no in-house testing capability or framework, Accuteque were asked to provide a Senior Program Test Manager with experience in Adobe implementations, who would be able to draft a Test Framework appropriate for the Program, which was operating some streams in a waterfall methodology, and some in agile.

Once the Framework was documented and approved, it could then be adhered to by all streams of work, and would stand as a document to assist Swinburne for future Programs.

Management and governance of all quality assurance activities throughout the program was also required, with the Program Test Manager accountable for quality of all releases into Production.

Both the Program Test Manager and Digital Test Analyst were asked to undertake a myriad of roles on the Program as it progressed, to fill gaps within the Program and assure its success.

What we did

The following were delivered by Accuteque:

• Program Test Framework
• Multiple Test Strategies (one per stream)
• Multiple Test Plans within each stream (one per release)
  • Test Plans for each Stream, for each phase (System, Integration, UAT, Regression, PVT, Performance, Security and Penetration) and for each release
• Test Case Development
• Test tool identification and setup (Jira, Confluence, Zephyr)
• Test Execution
• Quality uplift for Swinburne
• Release Management of AEM releases
• Release Management of content releases
• Leadership and mentorship

All Adobe products were successfully implemented into Production in a timely and quality manner, with the Accuteque team members working closely with both Swinburne business and IT representatives to achieve the planned outcomes.

Resources were required to be adaptable in their roles and outputs to assure that wherever there were gaps in the delivery cycle, they could be filled to keep successfully delivering.

Due to the knowledge, flexibility and adaptability of both resources assigned to the Program, they were extended multiple times to account for over a three-year tenure for each resource.